After a 40% jump in US animal food exports to Vietnam over the past year, the American Feed Industry Association (AFIA) has been awarded $242,600 from the US Department of Agriculture’s Emerging Markets Program (EMP) to further expand its presence in the fast-growing Southeast Asian market.
The federal funding signals continued support for what is being hailed as a model of success in agricultural export development. Since the AFIA began its targeted initiatives in Vietnam in 2021, US animal food exports to the country have grown from $1.6 million to $2.8 million in 2024—a nearly 75% increase in just three years.
“We appreciate the continued support from the US Department of Agriculture through the Emerging Markets Program,” said AFIA President and CEO Constance Cullman. “This partnership enables us to expand opportunities for U.S. animal food products in promising global markets, fostering long-term growth for our industry and reinforcing the value of American agriculture on the world stage.”
The EMP provides cost-share funding for a range of trade-enhancing activities, including market research, feasibility studies, technical training, and business workshops. AFIA has effectively leveraged these tools to cultivate business-to-business connections that support long-term export success.
“Exports drive growth for American animal food manufacturers and that growth extends beyond individual companies,” Cullman said. “The animal food sector plays a vital role in supporting U.S. jobs and strengthening our economy. We look forward to USDA’s continued support in expanding opportunities abroad and hope AFIA members will continue to leverage the valuable market access we have helped secure.”
One highlight of AFIA’s ongoing initiatives is the AFIA Trade Mission to Vietnam, scheduled for October 20–23, 2025. The mission will give US participants direct access to Vietnamese buyers and animal food industry leaders, as well as on-the-ground insights through facility tours and market briefings.
By focusing on Vietnam’s dynamic market and using EMP funding strategically, AFIA is positioning US animal food producers to capitalize on rising demand for high-quality feed solutions in the region.