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VIV China 2012: Part I

Hello and welcome to the first in a series of post that we will be running this week in response to the recent VIV event that took place in China earlier this month.

VIV China has once again profiled itself as an international platform for products, knowledge and technology for the Chinese animal protein production industry. Following many positive reactions to the event, project manager Ruwan Berculo concluded that the new concept has been a success and can act as a blueprint for the next exhibition.

VIV China 2012 can be summarized as a compact, quality event with high level visitors, a lot of international delegations, people from upcoming economies and a Chinese business audience that is focused on innovation. It marks a huge event in our yearly calendar here at Perendale Publishers and the positive energy surrounding it was infectious.

The enthusiasm and the interest have strengthened our belief that this is a platform that the animal protein industry in China really needs. With congresses, seminars and receptions before, during and after the event that were very well visited, we have presented a networking summit that matters.

Furthermore, the atmosphere was fantastic. The top and sub top of the industry have attended, making the score of 13.874 visitors a very strong result.

Throughout this week we will be talking in more details about elements of the event such as speeches, the exhibitors and who we met there.

The next VIV China is planned for 2014, from 23-25 September.