The International Milling Directory, as part of Perendale Publishers, proud to be an official media partner of VIV China 2014.
VIV China: from Feed to Meat
In its role as the nation’s platform on animal production and meat processing, VIV China showcases the industry’s developments by the Feed to Meat concept. Feed to meat brings together supply and demand within the complete animal protein chain. The driver behind the chain concept is that animal feed and animal health are vital for meat quality and safety. VIV China will represent every step in the meat production process. Related topics will be featured in the VIV China Conference.
In 2012, the last time VIV China was held, the organising team led by Ruwan Berculo, made plans for this year’s events. They have come around to be right on plan and built on the solid foundations of 2012. Milling for animal feed is a large part of the event and the Chinese market has grown since 2012. Let’s take a look back to the report from 2012:–
VIV China has once again profiled itself as an international platform for products, knowledge and technology for the Chinese animal protein production industry. Following many positive reactions to the event, project manager Ruwan Berculo concludes that the new concept is a success and can act as a blueprint for the next exhibition. The next VIV China is planned for 2014, from 23-25 September. “A compact, high-quality exhibition with a high visitor level, many international delegations, people from emerging economies and a Chinese business audience specifically attracted by innovations,” Berculo summarises afterwards. “You could feel the amazing energy in the air. The enthusiasm and the interest have reinforced our idea that this is what the animal protein industry in China needs. With very well-attended congresses, seminars and receptions parallel to the exhibition, we created a network meeting that counts. Moreover, the atmosphere was great. The top and sub top of the industry have attended; so 13,874 visitors is a high score.”
VIV China received delegations from the Middle East, Russia and South East Asia, among others. The exhibitors were full of praise about the new approach. According to Ruwan Berculo, for Chinese exhibitors, the exhibition was the perfect method to present themselves to the world. The Dutch delegation was also prominent, also due to the co-operating businesses in the poultry sector, the Dutch Poultry Centre. In the words of president Jos Ramekers it was a very successful exhibition, judging by the many contacts established with Chinese interested parties. On behalf of the Product Board Animal Feed, Tjeerd den Hollander said: “The VIV-summit was a very successful exposure for our project for comparing the feed import legislation of China and the EU. As a result of the summit we received lots of positive comments and reflection on our project, which gave us useful information for the finalisation of the project.”
More positive reactions about the International China Summit followed, including from Jeroen Leffelaar, Global Head Animal Protein at Rabobank: “The strong attendance at the International China Summit proved once again that Chinese professionals in animal protein production are very committed to being updated on trends and developments in their industry. In co-operation with VIV, we created an excellent opportunity to share our visions with these valuable relations.” Marleen Boerjan of Pas Reform also speaks highly of the result of the seminars: “During the seminar we provided the most up-to-date information on modular single stage incubation. We are very grateful to VIV for their support and hospitality in hosting this event and to the hatchery professionals who attended. All their questions and involvement made it such an interesting and successful occasion. We look forward to the next seminar”. The first edition of the International China Summit, on Saturday preceding the exhibition, was attended by 266 delegates. The parallel seminars on this day as well as the Closing Plenary Conference were also extremely popular and attracted large audiences.
In addition to the International China Summit, the Food Safety Poultry Forum on Friday September 21 was also well-attended. Poultry International China Edition and WATT also attracted over 100 interested visitors with a series of leading speakers. Greg Watt, President/CEO at WATT, immediately stated his wish to repeat this valuable meeting prior to VIV China 2014. The last congress was organised by the Chinese Association of Animal Science and Veterinary Medicine (CAAV) on the second exhibition day in the NCIEC. The Beijing International Breeding Pig Industry Development Symposium attracted 300 Chinese and international delegates. Initiator Mr Machuang, Director International Affairs at CAAV, looks back on this success with great pleasure.
Many print copies of the International Milling Directory will be on display at Perendale’s stand W1.G078 so do make sure you can visit the stand!