The CropTech-FeedTech knowledge programme which has now become internationally renowned will also be one of the highlights at VIV Europe. On Wednesday May 21st, CropTech-FeedTech Conference will take place. The developments in this field are progressing so rapidly and are so vital for the production of animal protein that this theme has attracted massive international interest.
Within the central theme of ‘Sustainable intensification’ the production of animal feeds is essential. The quality of the feed is a spearhead because this has such a massive influence on the quality of the end products for the consumer. The feed component is also a significant factor for the cost price of meat, poultry meat and eggs. The production of efficient, high-quality feed is therefore a main topic at VIV Europe.
The scientific world is discovering to an increasing level how the production chain can be managed by using technology and automation in these chains. It comes down to the ability to switch quickly between various protein-rich raw materials, depending on price and availability on the world market and tracking and tracing.
Focus on animal feed
At VIV Europe experts and exhibitors will be presenting their best knowledge and techniques in the field of feed production. Animal feed is also the theme of the opening congress on Tuesday May 20th. Exhibitors will be presenting all of the latest techniques and animal feed will be examined in depth. This will also cover topics such as ingredients, additives and veterinary medication – the latter also being of major importance since there is a direct relationship between food quality and food safety.
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VIV Europe 2014
VIV Europe 2014 has a strong feed flavour
Feed forms a focal point of VIV Europe 2014. Global developments in the composition and manufacturing of feeds will feature strongly at this international trade show. “We always cover the agribusiness spectrum from feed to meat in every VIV event. But Utrecht in May will underline the feed aspect in several ways,” confirms exhibition manager Ruwan Berculo. “For example, when our visitors arrive at the show they will find that a hall near to the main entrance contains displays by all the leading suppliers of feed manufacturing technology as well as for companies marketing ingredients and additives. A second hall only about a minute away on foot will have more nutritional products on show.”
Extend automation further into the process
Preliminary calculations tell us that there will be more than 40 exhibitors with machinery or equipment for feed mills. In addition about 15 companies supplying feed manufacturing systems will be represented on the stands forming a special pavilion. In addition global suppliers will shine their light on the profitability and competitiveness of feed manufacturing, by offering a view of how automation can be extended further into the processes of the mill. Ruwan continues: “Everyone in the feed business can gain from the knowledge shared during the various sessions as well as from seeing the innovations at display.“
It is something that has been emphasised repeatedly in the series of VIV Europe Roadshows which travelled around the world to promote the main event this spring. The directors and managers of feed manufacturing companies that attended these Roadshows have already made plans to attend the show in May, because of its strong feed flavour.
Intensification has to be sustainable
“We primarily aim to be a platform for all of the leading technology and know-how in the field of animal protein production in growth countries that currently have the greatest need for this. In addition, we of course also focus our range of solutions on major European countries and the United States in order to achieve even more innovative and higher quality livestock, meat and egg production systems in those countries – all of course with clear preconditions for sustainability because the world has now discovered that intensification has to be sustainable. This is something we are already seeing in the far afield countries, where there is more interest in animal welfare and food safety than you may imagine. Meeting the growing need for animal protein products is not just simply a case of even bigger and more intensive.
With the theme of ‘sustainability’ Berculo is alluding to the misconception that this only relates to organic production. “It’s about answering the question about how we can meet the growing demand for better food and how we can develop that in a sustainable manner, throughout the world. What is required for that and meets the latest requirements will be here at the show. We have what has never been on show before, like we’ve promised.”
Attending VIV Europe is free upon registration. Please click here for your free ticket.
VIV Europe 2014
This May professionals in milling and processing from around the world finally have the chance to return to their favourite Dutch city for global expo VIV Europe.
Utrecht in The Netherlands boasts a proud history of hosting exhibitions to welcome and inform feed industry executives from around the world. Now Utrecht is preparing to take on that role once again, when the VIV Europe 2014 world expo for poultry and livestock husbandry and processing takes place in this beautiful city from May 20th to May 22nd. A unique trade show where crop and feed technology will play a prominent role.
Special feature: CropTech-FeedTech
For instance a debate on digital engineering at the heart of feed production will take place as well as a major CropTech-FeedTech conference on Wednesday May 21st. Before the conference launches, an open discussion involving all of the participants will commence with short presentations on the digital engineering theme by six global suppliers. Key suppliers who will address automation in all parts of the feed manufacturing chain, from mixing and conveying to pelleting and extrusion.
The developments in this field are progressing so rapidly and are so vital for the production of animal protein that this theme has attracted massive international interest. Exhibition manager Ruwan Berculo explains: “Within the central theme of ‘Sustainable intensification’ the production of animal feeds is essential. The quality of the feed is a spearhead because this has such a massive influence on the quality of the end products for the consumer. The feed component is also a significant factor for the cost price of meat, poultry meat and eggs. The production of high-quality feed is therefore a main topic at VIV Europe. The scientific world is discovering an increasing level of how the production chain can be managed by using technology and automation. It all comes down to the ability to switch quickly between various protein-rich raw materials, depending on price and availability on the world market and tracking and tracing.” At VIV Europe experts and exhibitors will therefore be presenting their best techniques and launch a variety of ground breaking products in this particular field.
20,000 key players, 140 countries
Berculo concludes: “Visitors will discover the combination of the technology on show and the seminars and congresses that will allow them to gain greater in-depth knowledge. We are expecting 20.000 key players from 140 countries to attend. Many are from Asia, Africa, the Middle East, South America and Russia. In addition entire diplomatic delegations will come to take a look at the world premieres. ” Complete cattle farm complexes and systems which cannot be exhibited at the show because of their size, will be visited via field-trips. Six hundred exhibitors from 45 countries have their latest products set to present to the entire industry. They are ready. Are you?
Attending VIV Europe is free upon registration. Please click here for your free ticket!