Delacon’s Small Step for Giant Leap in Market Growth

Feed-additive specialist DELACON  has recently established new regional sales administrations across the world. Meeting the need of their strong long-term market growth has driven the Austrian nutritional experts to branch out to the Asia and Pacific area (ASPAC), across Europe, the Middle East and Africa (EMEA).

In 2012 Asia became one of the largest sales regions for DELACON which is no surprise considering the rapid growth of the agricultural market in China and surrounding areas such as Cambodia. The local sales team has expanded the distribution network by appointing additional partners Sze Eng Kian who is Regional Manager North-East Asia, Gina Medina the Regional Manager South-East Asia, and Kevin Wang who becomes General Manager for China.

DELACON has also reorganized and expanded the EMEA sales region managed by Alban Llorca (EMEA regional manager). Bernard Paumelle has been appointed Business Development Manager, responsible for new market entries in the Middle East and Africa, another area where the industry is flourishing thanks to technological advances and education. Annelies Diericx, Area Manager for North-West Europe and Michael Binder, Area Manager for Central Europe are responsible for sales and distributor liaison in their respective areas.

As the largest researcher, producer and distributor of phytogenic feed additives in the world DELACON delivers solutions that improve animal welfare and nutritional efficiency, while reducing environmental impacts of animal production operations. Since 2010 the company has invested heavily in its research and development with a strong ethos in nurturing new talent to sustain its world-wide growth and innovative capital.

www.delacon.com