News: IAOM MEA – Dubai 2015

Mr Essa al Ghurair from al Ghurair Resources, Local Host and Farewell Cocktail Dinner Sponsor of the 26th Annual IAOM MEA Conference & Expo has written a letter to the milling industries with key news and details about the events later this year in Dubai:–
IAOM MEA 2015

IAOM MEA 2015

Dear Colleagues,
I would like to personally invite you to the 26th Annual IAOM MEA District Conference & Expo happening on 31st October to 3rd November 2015 at the Dubai World Trade Centre (DWTC), UAE.
This year, we’ll transform DWTC Sheikh Maktoum Hall‘s 3,800 sqm floor area into a ConFex venue combining conference, expo, lunch and coffee break areas. This will certainly increase interaction among delegates, exhibitors, and visitors.I’m also delighted to inform you that the Expois sold out with almost 130 stands booked by over 100 companies including machinery manufacturers, food processing, and packing companies.

IAOM MEA Leadership Council and Education Committee members worked closely with speakers to develop a highly educational conference program featuring technical, what’s new, feed milling, and trading topics:

  • New Industrial Process for Whole Wheat Flour/ Old Stone Mills/ Chakki Mills
  • Alternative Pest Management for Grain, Food & Feed Processing Facilities
  • Replacement of Azodicarbonamide (ADA) in Flour Treatment & Baking Improvers
  • Mid Chain Fatty Acids (MCFA) Applications and Benefits in Agribusiness
  • Reduced Feed Cost & Improved Performance with Altered Feed Particle Size
  • Binder Technologies for Food and Feed
  • Global Grain Trade Trends–The Importance of the Supply Chain
  • Managing Strategies & Price Risks for Flour Milling Firms
  • US, Black Sea, Canadian, Baltic Sea, Australian, French Markets Outlook
Reputable industry speakers, market leaders, and distinguished professors from North Carolina State University, and North Dakota State University will deliver high-calibre presentations, and engage with you during the panel Q&A sessions.Marketing keynote speaker will be Mr. Keith Chambers, Marketing Expert to the Fortune 500. Mr Chambers has lead marketing strategy and executional tactics for more than 160 goods and service providers, including some of America’s biggest household names like Arm & Hammer, Hormel, Coppertone, Claritin, 3M, McCormick, Clorox, General Mills, Dole, Frito Lay, and many, many more.  In his keynote, he will share this extraordinary process as well as many of the new marketing insights he has produced.

We are also pleased to announce the participation of Ms. Dorie Clark, an adjunct professor of business administration at Duke University’s Fuqua School of Business, and guest lecturer at Harvard Business School, and the Harvard Kennedy School. A frequent contributor to the Harvard Business Review, TIME, Entrepreneur, and the World Economic Forum blog, Ms. Clark will demonstrate how leaders cultivate a powerful professional reputation.

Dr. William Wilson, a University Distinguished Professor at North Dakota State University, will moderate the trading session and deliver the keynote presentation, “Managing Strategies and Price Risks for Flour Milling Firms.” He was recognized as one of the top 10 Agricultural Economists in 1995 and more recently as one of the top 1% of agricultural economists by RePEc (Research Papers in Economics).

IAOM MEA will also be launching the Arabic edition of the Future of Flour book. The first 2,000 copies of the Arabic book are going to be sold during the conference.

I look forward to see you in Dubai!

Best personal regards

Essa Al Ghurair 

IAOM MEA 2015 Conference Chairman

Chairman, Al Ghurair Resources, LLC

Flour Mills of Nigeria: Financial Charges a Threat

(Originally published on 4th March 2015 at This Day Live)

Goddy Egene writes that high financial charges as a result of huge borrowings by Flour Mills of Nigeria are big threat to the company’s profitability

Flour Mills of Nigeria (FMN) Plc is one of the leading companies listed on the Nigerian Stock Exchange (NSE) and the clear leader among the flour milling industry.  In the food products subsector where FMN is listed, it is the highest priced at N34.50 at the end of February. The closest to it is Northern Nigerian Flour Mills, which closed at N18.05.  The other two flour milling firms, Dangote Flour Mills and Honeywell Flour Mills closed at N3.53 and N2.98 respectively.

Although the three stocks are trading below their 2015 opening values, FMN has a better performance so far as it closed at the end of February with  a decline of 11.9 per cent. Dangote   Flour Mills   shed 22 per cent, while Honeywell Flour recorded a decline of 14 per cent.

Despite the  better market statistics of FMN,   the shareholders of the company  have every cause to worry given  the company’s nine months  results ended December 31, 2014. Its net profit dipped by about 44 per cent in 2014 compared to corresponding period of 2013.
Corporate Profile
Established in September 1960  as a private limited liability company, FMN commenced operations in 1962 with an installed capacity of 600 metric tons per day.  It became a public limited liability company in 1978 and got listed on NSE. Flour Mills has a mill located in Apapa, Lagos which comprises 10 integrated mills.  The company’s shares are 51.5 per cent held by Excelsior Shipping Company Limited, while the balance of 48.5 is held by other shareholders.  The board of directors of FMN is led by Mr. John G. Coumantaros as chairman and Mr. George S. Coumantaros, who is the founder as chairman emeritus. Mr. Paul Gbedebo is the group managing director/CEO.  Other directors are: Alhaji Abdullah A. Abba; Chief James O. Fagbemi; Prof. J. Gana; Alhaji Rabiu M. Gwarzo; Mr. John Katsaounis; Mr. Thanassis Mazarakis; Mr. Atedo N.A Peterside; Mr. F. O. Philips; Alhaji Y. Olalekan A. Saliu; Mr. Folarin R. A Williams Jnr.

Nine months results
FMN ended the nine months with revenue of N244 billion in 2014, up from N240 billion in 2013. Cost of sales went up from N215 billion to N222 billion, while gross profit fell from N24.3 billion to N22.3 billion. Although other operating income grew from N2.7 billion to N4.8 billion, that growth was moderated by a similarly increase in selling and distribution expenses from N3.5 billion to N4.6 billion. Consequently, operating profit fell from N14.75 billion to N14.32 billion. Investment income fell from N4 billion to N3.4 billion. However, finance income rose from N10.5 billion to N15.3 billion.

Despite reducing income tax from N2.418 billion to N401 million, FMN ended the year the period with a lower profit of N3.29 billion, down from N5.9 billion in 2013.
Analysts’ Assessment
Assessing the results of FMN, analysts at Dunn Loren Merrifield said the revenue growth is not in line with demand for flour and associated products.
According to them, the sustained demand for flour-based products, given their increasing use in staple foods –supported by the increasing consumption of the nation’s youthful population.

“In addition, the fact is that there was no major price increases to induce a slowdown in demand for its products during the period. Given this, in our view, FMN was unable to take advantage of the demand as the firm’s market share appeared to gradually wane given the growing competition in the market – on the back of increased flour supply in Nigeria’s flour market. This may have limited FMN’s ability to drive volumes and influence prices that would have impacted revenue growth,” they said.

The analysts, however, said they maintained  a positive outlook on the company as  they  are optimistic that recent investments in core food and agro-allied business would  propel FMN to deliver optimal returns in the medium-to-long term.

“An indication of this is the company’s diversification into food drink production with the introduction of Kool2GO instant powdered drink which is now available for commercial sales. The Kool2GO instant powdered drink comes in sachet size….. This is in addition to the FMN’s snacks and other range of products, like Marios Cheese Balls, Noodies Sweet Snacks and Golden Bites chinchin. In addition, the firm also planned investments in the production and processing of locally grown rice through the participation of local farmers and other stakeholders in the supply chain. The success of these products and investments will boost the overall revenues of the firm and impact on the bottom line in the medium-to-long increase in operating expense depressed operating profit of the company,” they said.

The analysts added that operating expenses of the company depressed operating profit.

“FMN’s operating expenses (selling, distribution and administrative expenses) increased by 4.34 per cent to N12.83billion from N12.30billion in the corresponding period of the preceding year. As a result, core operating profit declined by 21.41 per cent to  N9.49billion, as against N12.1 billion  the previous period.  The growth in operating expense also impacted the firm’s EBIT which declined by 3.00 per cent N14.32billion  in spite of a 80 per cent increase in other income to  N4.83billion.. We note that the growth in operating expenses was largely due to investments on selling and distribution during the period as the firm attempt to enhance marketing and distribution efforts so as to drive higher sales volume. Consequently, operating margin fell to 3.90 per cent from 5.03 per cent in the same period of previous financial year. The increase in operating expenses coupled with a corresponding increase in COS, resulted in total cost/revenue ratio of 96.12 per cent, which is higher than 94.97 per cent recorded in the previous financial year. This implies that, in generating unit of sales revenue in the review period, FMN incurred additional expenses,” they said.

Increased Financial Charges Depressed Profits
FMN finance charges accelerated by 45.10 per cent N15.34billion, as the firm’s gross debt increased by 26.34 per cent to N192.00billion,  from N152 billion.
“We note, however, that the firm’s investments in agro-allied and core food businesses led to increase in borrowings and consequently to high interest expense. In response to the acceleration in finance charges, profit before and after tax fell below expectations.

Specifically, FMN’s profit before tax fell 55.73 per cent to N3.70billion, from N8.35 billion, with a corresponding decline in pre-tax margin to 1.51 per cent compared with 3.45 per cent in the same period of previous financial year. In addition, in spite of an 83.40 per cent decrease in income tax provision, post-tax profit contracted by 44.46 per cent to N3.30billion from N5.93billion in the prior year. Consequently, post-tax profit margin fell to 1.35 per cent from 2.47 per cent recorded in the prior year,” the analysts said.

Borrowings Increase Leverage Position

The increase in debt has led to an increase in debt-to-equity ratio from 1.82x  to 2.40x indicating growing balance sheet leverage. In addition, debt-to-assets ratio increased marginally to 0.59x from 0.51x in 2014.

“This implies that the company financed 59 per cent of its assets with debt. The debt-to-assets ratio is high but still within acceptable levels. In addition, assets-to-liabilities ratio, another measure of solvency, came in at 1.33x from 1.39x in 2014. The ratio remains at a moderate level in our view and suggests that the firm’s assets can sufficiently cover its total liabilities in the medium-to-long term if effectively utilized. The moderate debt/assets ratio led us to the conclusion that the firm has a moderate risk profile but can repay its long term loans, interests and meet other financial obligations,” they said.

 

(Originally published on 4th March 2015 at This Day Live)

Flour Mills of Nigeria plc

Flour Mills of Nigeria plc

Seventh generation of Mosse family continues tradition of milling in Kilkenny

Small business: FutureProof – Kells Wholemeal supplies the bakery and retail trade with flour and bread mixes, by Alison Healy

Seventh generation of Mosse family continues tradition of milling in Kilkenny

Flour is definitely in the DNA of the Mosse family. They have been milling on the banks of the River Nore in Bennetsbridge, Co. Kilkenny for seven generations and managing director Robert Mosse believes the business can survive for as long more if it continues to adapt to change.

The family business started as WH Mosse, but today it’s known as Kells Wholemeal. It is the only stoneground mill using traditional methods to produce on a commercial scale for the bakery and retail trade.

It employs 27 people to make its stoneground wholemeal flours and mixes which are sold here and in Britain and France.

The milling industry has gone through many changes, but Robert’s grandfather Patrick met the challenge of flour quotas head-on in the 1960s. While the quotas restricted the production of flour, they didn’t affect the production of bread mixes so this is what he started to do. The family soon became famous for Mosse’s brown bread mix.

Read more: Seventh generation of Mosse family continues tradition of milling in Kilkenny, at the Irish Times

PerkinElmer acquires Perten Instruments

PerkinElmer, Inc. (“PerkinElmer”) has agreed to acquire Perten Instruments Group AB (“Perten”), a global leading supplier of advanced analytical instruments for quality control of food, grain, flour and feed, from Valedo Partners Fund I AB (“Valedo”), the Perten family and key staff in Perten. Perten has under Valedo’s ownership since 2010 doubled in size through successful investments in product development and geographical expansion. PerkinElmer’s commitment to the food quality testing space and presence in complementary markets combined with Perten’s solid market position and leading product portfolio is an ideal match to further strengthen a leading position in this sector.

Perten, founded in 1962, develops and markets instruments, along with a market leading food quality calibration database and ancillary services, for advanced quality control of food, grain, flour and feed. Over the last few years, Perten has achieved strong organic growth and today generates an annual turnover of more than EUR 50 million with sales in more than 100 countries. Perten has a global leading position in several product segments which is the result of the development of ground-breaking products, several of which are now industry standards.

PerkinElmer, Inc. is a global leader focused on improving the health and safety of people and the environment. Through combining innovative detection, imaging, laboratory services, and informatics solutions with knowledge and expertise PerkinElmer supports the discovery of critical insights in diagnostics, life sciences, and environmental applications. The company reported revenue of approximately $2.2 billion in 2013, has around 7,600 employees serving customers in more than 150 countries.

“I am very proud of what Perten has achieved in the market. Since 2010 we have accelerated our efforts to develop and launch innovative products and services and we have significantly expanded our sales and service organization in both existing and new markets. Perten has appreciated working with Valedo and now welcome PerkinElmer as our new owner, who we are convinced will be able to contribute significant resources and competence to further develop and grow our business.” said Sven Holmlund, CEO, Perten Instruments Group AB.

“The combination of Perten’s unique capabilities with PerkinElmer’s portfolio of innovative analytical instruments will enable us to further penetrate the multi-billion dollar global food testing market, including longer-term opportunities in higher growth regions such as China,” said Jon DiVincenzo, President, Environmental Health, PerkinElmer. “PerkinElmer will now be firmly positioned to help customers address rigorous regulations for food quality control, import/export product testing, and the need to preserve the integrity of global supply chains.”

About Valedo:
Valedo is an independent Swedish private equity group investing in high-quality small/mid cap companies in the Nordic region. Valedo is focusing on companies with clear growth and development potential where Valedo can actively contribute to and accelerate the companies’ development. Being an active owner and contributing both capital and industrial experience, Valedo ensures that a company can achieve its full potential. www.valedopartners.com.

About PerkinElmer:
PerkinElmer, Inc. is a global leader focused on improving the health and safety of people and the environment. The Company reported revenue of approximately $2.2 billion in 2013, has about 7,600 employees serving customers in more than 150 countries, and is a component of the S&P 500 Index. Additional information is available through telephone: +1-877-PKI-NYSE, or at www.perkinelmer.com.

About Perten Instruments:
Perten Instruments Group is a global leader in analytical instrumentation and services to the food, grain, flour and feed markets. The company generates an annual turnover of more than EUR 50 million, has some 200 employees in 8 operational units and supplies the rest of the world through distributors and agents in more than 100 countries. For further information please visit www.perten.com.

Big new investment from İmaş Makine

International Milling Directory member, İmaş Makine and their Milleral products are pleased to announce that a groundbreaking ceremony has been held for the new factory, which will increase the capacity of İmaş two and a half times. İmaş Makine, offering its products with Milleral trademark, will put its new factory into use over an area of 56 thousand square metres with 20m TL (Turkish Lira) of investment. The company aims to increase turnover by three times in the medium term.

İmaş Makine, which is one of the İttifak Holding subsidiaries and a leading representative of the mill technologies sector, has broken the ground for their new factory on October 14, Tuesday at the 2nd Organized Industry Extension Area in Konya. Tuncay Lamcı, İmaş Makine General Manager, spoke on the groundbreaking ceremony and said: “Our current factory which has an area of 10,300 square metres will be extended approximately two and a half times and will be active over an area of 25,623 square metres. Seha Yapı, one of the group’s companies, will carry out the construction which we aim to finish in one year.”

Lamcı mentioned that the factory will be built with an infrastructure, which could provide the electric energy required by the company and in steel construction. He added, “Our company, who constructs turnkey grain milling factories and carries out important works in metal cutting sector, is on its way to become an intelligence company which could respond to all the needs of the sectors in which it provides service.”

 

Milleral

Milleral

LAMCI: “WE AIM TO INCREASE OUR TURNOVER THREEFOLD”

 

Lamcı mentioned that together with the new factory investment they aimed to achieve highest quality with lower costs and added: “We will establish a structure in our new factory, which has improvable integrated business processes, which supports the innovation; with working principles carrying more efficient, more advanced and more competitive qualities and which is ready for the needs the future would bring. In our new factory in which we can find the opportunity to try out our innovative and technologically value added products we produce, we will continue to design machinery and systems that are sustainable and that provide competitive power to our customers.

Lamcı stated that the new structure will remove the labor, place and time losses in the new factory and will meet the needs of social and educational needs of the employees. He also said that they aim to increase the turnover threefold by increasing export as parallel to growing production.

 

“WE BELIEVE THAT WE WILL SEE THE OUTCOME OF THE NEW INVESTMENT AS SOON AS POSSIBLE”

Lamcı stated that İmaş Makine was established as the second subsidiary of the İttifak Holding in order to be active in the milling sector in 1989 and in 1991, they added band saw machines to their activities and became active in these two sectors and added: “İmaş has become a global company today. Our has exported our goods up to more than 60 countries by carrying the technology from Central Asia to Middle East, from African Countries to Turkish Republics. Within this scope, we export nearly 96% of our milling machines and 17% of our band saw machines. The performance we have shown so far has encouraged us to grow. We believe that we will see the outcome of this as soon as possible.”

 

“WE ADD VALUE TO THE SECTOR”

 

Tuncay Lamcı has stated that as they have focused on three important issues in R&D and system design. Lamcı said: “We determine all the opportunities which will maximize the energy efficiency, system operation and long service life and then we present this philosophy which we call “Smart Milling” to use parallel to the interests of our customers.” He added that they see their products they have presented to global markets not just as machinery but systems which symbolize technology, quality and trust and that they would form an added value for the customers with this approach in the future.

 

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See more at: http://www.gfmt.co.uk/imas

Hayden Flour Mills wins Martha Stewart Contest and $10,000

Hayden Flour Mills, an Arizona upstart flour producer of heritage grains, will receive a major publicity push from living mogul Martha Stewart after her company announced Friday that the mill won a national contest focusing on artisanal goods.

The business was named one of 10 winners in the Martha Stewart American Made awards. It will win $10,000 along with exposure in Stewart’s magazine, Martha Stewart Living, as well as on her satellite radio channel and website. There is also an event in New York in early November.

Jeff Zimmerman started his company in 2010 with an idea, the rights to the historic name of the flour, but little else. Piece by piece, he assembled what he needed to create the kind of soft flour he grew up with in the farm country of North Dakota.

Zimmerman found seed specialists who had the kind of heritage wheat varieties that used to flourish in Arizona. He found farmers willing to plant them. He bought a massive stone mill and found a restaurateur, James Beard Award winner Chris Bianco, who had the space for him to house it.

His flour has been sold to several chefs and bakers. It is available on the shelves in a dozen Whole Foods Markets in the Phoenix area, Zimmerman said.

Wheat harvested in Queen Creek, Arizona on Friday, June 29, 2012. Jeff Zimmerman is growing heritage grains and selling them under the old Hayden Flour Mills brand.(Photo: Michael McNamara/The Republic)

Wheat harvested in Queen Creek, Arizona on Friday, June 29, 2012. Jeff Zimmerman is growing heritage grains and selling them under the old Hayden Flour Mills brand.(Photo: Michael McNamara/The Republic)

“The growth is faster than we can handle,” he said.

Zimmerman has moved his mill out of Bianco’s Phoenix bakery and sandwich shop, Pane Bianco, and into temporary quarters in Gilbert.

He is working with farmer Steve Sossaman to create a home for his mill close to some of the land where the wheat is grown. Zimmerman said it will cut trucking and production costs, and serve as a showcase for the milling process. He expects the operation to open in November.

Zimmerman said more farmers are interested in planting the ancient grain varietals. He started with Sossaman and two other farmers planting three varieties of wheat. He now has six farmers planting 14 types.

Zimmerman hopes the organic and heritage flour market can grow like the organic and heritage vegetable market. He is telling bakers they should buy their own mills, even though it would cut into his business, since he believes it will raise interest in the locally sourced wheat.

“A rising tide lifts all boats,” Zimmerman said. “We are close to leading the country with our grain movement.”

by Richard Ruelas, The Republic | azcentral.com 9:44 p.m. MST October 17, 2014

Anatolia Flour Industrialists’ Association annual meeting 2014

Conference hall

Conference hall

The 2014-2015 harvest year evaluation meeting” was held in the Perissia Hotel in Ürgüp, Cappadocia from Friday 12th to Sunday 14th September. The Anatolia Flour Industrialists’ Association (AFIA) hosted the meeting. In the meeting, the aim was to bring together the flour and cereals sectors, the future of wheat, the strategic importance of wheat in the world and the Turkish harvest results were evaluated together with the Turkish Grain Board (TMO) and the sector’s leading representatives. Foreign language interpreting was provided for bilateral meetings with international suppliers for imported wheat. Exhibitions, debates, trips and social programs went ahead with the participation of the companies as well as a panel entitled “The Future of Wheat in Turkey and in the World”. Furthermore, it was organised for the first time during the meeting for the participation of the AFIA representatives working under the larger Turkish Flour Industrialists’ Association (TFIA).

 

Exhibition hall

Exhibition hall

 

Program

Program

Jordan Family now Lead Shareholders as European Oat Millers targets further growth

Two of the shareholders of European Oat Millers, David and Bill Jordan, have acquired the shares of the company’s chairman Moez Karsan and his wife Naseem Karsan. This gives the two Jordan brothers majority ownership of the business as it embarks on the next phase of its development.

European Oat Millers

European Oat Millers

Founded by the Karsan and Jordan families 30 years ago, European Oat Millers has grown to be the second largest oat miller in Europe in terms of capacity and the largest in terms of b2b market share. Moez and Naseem Karsan managed the company on behalf of the shareholders until 2012, when Alk Brand was appointed as Managing Director.

The Bedford-based company supplies oats and other grain based ingredients to most of the major producers of porridges, muesli, granola and other oat products such as biscuits. The company also operates a world class retail cereal plant producing private label breakfast cereals such as flakes, extruded products and granolas to many of the top retailers in the UK and Europe.

The deal with the Jordan brothers is the latest in a business relationship which dates back to Moez Karsan joining Jordan’s Cereals in the 1980s to help it to introduce the first granola bars into the UK market before the Jordan family sold Jordan’s Cereals to ABF in 2008. Moez and Bill will continue to work together promoting their passion for bio-diversity through the Conservation Grade programme.

“I’m delighted that David and Bill wanted to buy my stake in this great business,” said Moez. “It cements a friendship that has lasted for over 30 years and I know the company will go from strength to strength under their stewardship. After dedicating most of my life to growing European Oat Millers to the sizeable business it is today we have decided to focus our time on other pursuits and family interests.”

Commented Bill Jordan: “The contribution Moez has made to this sector and to European Oat Millers in particular cannot be underestimated. We wish him and his wife an extremely long and happy future. The greatest testament to his achievement will be the continued growth and prosperity of this business, to which we and the management team are dedicated.

“The new European Oat Millers Board will be backing our management team with an investment programme aimed to create substantial additional capacity in our milling business. European Oat Millers will continue to invest to make sure we keep delighting our customers with world class technical and service standards and to help the company to keep expanding its horizons.”

Operating from three sites in Bedford, European Oat Millers employs 150 people and has grown rapidly in recent years with a particular emphasis on export markets. The company has recently joined The Sunday Times International Track 200 league table, highlighted for its export growth over a two-year period which includes exporting globally to markets including India, China and South Africa.

Managing director Alk Brand, who joined the business with a successful track record in grain processing, is bullish about its prospects. “We are seeing sustained growth in export and domestic markets, reflecting the increasing popularity of oats as an ingredient among manufacturers and consumers,” he said. “We are proud to supply blue chip food manufacturers and retailers from our production facilities and will continue to support our customers through investment in innovation and expansion.”

Milleral – Your global solution key for milling technologies for 25 years

The International Milling Directory member, Milleral is an important partner with great exposure with the International Milling Directory and is an important manufacturer with a worldwide customer base. See their International Milling Directory entry online here: https://www.internationalmilling.com/company_2989.html

Milleral is known in the industry for being a global solution partner in these products and services, amongst others:-

  • Turn-Key Projects for Wheat Flour, Semolina and Maize Mills
  • Grain Cleaning Machinery
  • Roller Mills and Quadro Plansifters
  • Semolina Purifiers
  • Bagging Scales & Extraction Scales
  • PLC / Automation Systems and Complete Electric Systems for Mills

2012 to 2014…VIV China 2014 set for success

The International Milling Directory, as part of Perendale Publishers, proud to be an official media partner of VIV China 2014.

VIV China: from Feed to Meat
In its role as the nation’s platform on animal production and meat processing, VIV China showcases the industry’s developments by the Feed to Meat concept. Feed to meat brings together supply and demand within the complete animal protein chain. The driver behind the chain concept is that animal feed and animal health are vital for meat quality and safety. VIV China will represent every step in the meat production process. Related topics will be featured in the VIV China Conference.

In 2012, the last time VIV China was held, the organising team led by Ruwan Berculo, made plans for this year’s events. They have come around to be right on plan and built on the solid foundations of 2012. Milling for animal feed is a large part of the event and the Chinese market has grown since 2012. Let’s take a look back to the report from 2012:–

VIV China has once again profiled itself as an international platform for products, knowledge and technology for the Chinese animal protein production industry. Following many positive reactions to the event, project manager Ruwan Berculo concludes that the new concept is a success and can act as a blueprint for the next exhibition. The next VIV China is planned for 2014, from 23-25 September. “A compact, high-quality exhibition with a high visitor level, many international delegations, people from emerging economies and a Chinese business audience specifically attracted by innovations,” Berculo summarises afterwards. “You could feel the amazing energy in the air. The enthusiasm and the interest have reinforced our idea that this is what the animal protein industry in China needs. With very well-attended congresses, seminars and receptions parallel to the exhibition, we created a network meeting that counts. Moreover, the atmosphere was great. The top and sub top of the industry have attended; so 13,874 visitors is a high score.”

VIV China received delegations from the Middle East, Russia and South East Asia, among others. The exhibitors were full of praise about the new approach. According to Ruwan Berculo, for Chinese exhibitors, the exhibition was the perfect method to present themselves to the world. The Dutch delegation was also prominent, also due to the co-operating businesses in the poultry sector, the Dutch Poultry Centre. In the words of president Jos Ramekers it was a very successful exhibition, judging by the many contacts established with Chinese interested parties. On behalf of the Product Board Animal Feed, Tjeerd den Hollander said: “The VIV-summit was a very successful exposure for our project for comparing the feed import legislation of China and the EU. As a result of the summit we received lots of positive comments and reflection on our project, which gave us useful information for the finalisation of the project.”

More positive reactions about the International China Summit followed, including from Jeroen Leffelaar, Global Head Animal Protein at Rabobank: “The strong attendance at the International China Summit proved once again that Chinese professionals in animal protein production are very committed to being updated on trends and developments in their industry. In co-operation with VIV, we created an excellent opportunity to share our visions with these valuable relations.” Marleen Boerjan of Pas Reform also speaks highly of the result of the seminars: “During the seminar we provided the most up-to-date information on modular single stage incubation. We are very grateful to VIV for their support and hospitality in hosting this event and to the hatchery professionals who attended. All their questions and involvement made it such an interesting and successful occasion. We look forward to the next seminar”. The first edition of the International China Summit, on Saturday preceding the exhibition, was attended by 266 delegates. The parallel seminars on this day as well as the Closing Plenary Conference were also extremely popular and attracted large audiences.

In addition to the International China Summit, the Food Safety Poultry Forum on Friday September 21 was also well-attended. Poultry International China Edition and WATT also attracted over 100 interested visitors with a series of leading speakers. Greg Watt, President/CEO at WATT, immediately stated his wish to repeat this valuable meeting prior to VIV China 2014. The last congress was organised by the Chinese Association of Animal Science and Veterinary Medicine (CAAV) on the second exhibition day in the NCIEC. The Beijing International Breeding Pig Industry Development Symposium attracted 300 Chinese and international delegates. Initiator Mr Machuang, Director International Affairs at CAAV, looks back on this success with great pleasure.

 

Many print copies of the International Milling Directory will be on display at Perendale’s stand W1.G078 so do make sure you can visit the stand!