The International Milling Directory spans all sorts of companies and industries. One such group we came across was the California Rice Commission and their impressive YouTube channel. This is in addition to their website and other social media outlets. The horizon is broad and approaching for the new production cycle of The International Milling Directory‘s new edition, 2013/14, already so vibrant digital presences help bring the industry to life. California Rice describes its roles as:
The California Rice Commission was organized under the provisions of the California Food and Agriculture Code Section 71071. The commission operates under the overview of the California Secretary of Agriculture.
By statute, the commission represents the entire California rice industry, including all 2,500 rice growers and handlers who farm and process rice produced on approximately 500,000 acres annually. The commission deals with the broad fields of development, maintenance and expansion of markets, marketing research, education, advertising and promotion, as well as production and processing research necessary to promote, maintain and enhance the rice industry.[Source]
See a recent playlist of videos here.