EuroTier2012: Pancosma

Pancosma participated in EuroTier 2012 exhibition from November 23-26, 2012 in Hannover, Germany.  With a modern booth of 80m2,segmented into 4 different hubs,  the company put in light its leading ranges : the palatants range (incl. SUCRAM® and Tek), the minerals (B-TRAXIM®) and the plant extracts (XTRACT®).  The team also organised daily cocktails which were a real success especially with the venue of 30 Chinese customers and of its Taiwan distributors (ASPI) joined by 20 farmers-integrators of this country.

Mrs Sonia Soares (Marketing Director) and Mrs Jennifer Maurin (Communication Manager) had the opportunity to meet all their media partners. In this context, they met the team of Perendale Publishers represented at their booth by Mrs Tuti Tan and Mr Roger Gilbert. It was the opportunity to discuss the new outlooks especially for Aqua feed market.

To conclude Mrs S. Soares  states “Looking at the number and variety of persons who visited us and at all the interesting discussions that we had during this full week, this EuroTier exhibition has been a real success for our group and has to be renewed”.

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Record Breaking Year for Eurotier 2012

It was a bumper week in Hannover last week (13-16th) as nearly 200,000 animal husbandry farmers & experts and international visitors attended Eurotier 2012.

The worlds largest exhibition of its kind, Eurotier brought together 2,445 direct exhibitors including Perendale Publishers who were media-supporters for the event. Dr. Reinhard Grandke, Chief Executive Officer for Deutsche Landwirtschafts-Gesellschaft (DLG) who organized it announced that, “EuroTier 2012 has reached new record levels,” when speaking to the press in HaNnover at the close of EuroTier on 16 November 2012.

Perhaps more compelling proof of Eurotier’s stature of success this year has to be that half of the 2,445 that exhibited had come from outside of Germany, representing a 40% increase on 2010.  The number of visitors was also up by 10% this year on the previous forum, 160,000 of them went for the latest information and future technology which is crucial to farming in the 21st century.

A stand-alone feature of the new look Eurotier was the unique program addressing feed and animal health which is an essential

Akzo Nobel, were one of the industry leading companies that Darren had the pleasure of meeting.

sector of the industry with around 22% of the IMD being made up of companies who specialize in animal-feed based activities. Perendale Publishers very own International Sales and Marketing Manager, Darren Parris, managed to catch up with some who attended including AB Vista, Norel and Sonac. He said, “I’ve loved meeting up with so many of them with this being my first Eurotier, you get so much more out of meeting people in person and to have everybody under one roof has been fantastic.”

BioEnergy remains a very important subject as we continue to try and source safer and more economical ways of fueling the planet. BioEnergy Decentral reported a constant number of around 42,000 visitors. Despite the current market situation in Germany, the share of international visitors increased by 12% compared with 2010, which is attributable above all to the technology leadership in this industry.

We’ll have more from our Eurotier round-up over the coming days, and work has already begun on planing for the next EuroTier which will be held in Hannover from 11 to 14 November 2014. In the meantime why don’t you tell us your favourite story from the show by commenting on this article, you can also comment on our twitter page @IMD12.

We at Perendale wish to thank everybody that we spoke to throughout the event and look forward to seeing you again soon!

Until next time

Alex Rogers

IMD Coordinator

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