On 12th-13th June 26,000 visitors and 490 exhibitors will descend on Boothby Graffoe, near Lincoln, for business-to-business (b2b) opportunities, crop plots and live demonstrations, including ones in the natural habitat of the Syngenta Sprays and Sprayers Arena. With over 64 hectares of stands, visitors are sure to get a comprehensive rundown of the arable industry.
Hot topics on this year’s agenda include recovering from the awful weather hitting the UK in the last few months, driving business efficiencies and adapting to the challenges of Common Agricultural Policy (CAP) reform.
Charles Blessley, Case IH‘s UK and Ireland marketing manager, expects it to be a good exhibition for machinery manufacturers.
“Cereals attracts progressive large-scale farmers and operators, so it provides the ideal venue to showcase our range of technically advanced machinery. Since last year’s event we have introduced a number of exciting new products which will be on display at Cereals 2013.”
Marketing manager at New Holland, Richard Spencer, believes Cereals 2013 is an “ideal platform” to discuss business with customers.
“The event attracts the key decision-makers in the arable sector. Cereals offers a great opportunity for visitors to talk through the options, and our technical staff look forward to showing what we can offer.”