Small business: FutureProof – Kells Wholemeal supplies the bakery and retail trade with flour and bread mixes
, by Alison Healy
Flour is definitely in the DNA of the Mosse family. They have been milling on the banks of the River Nore in Bennetsbridge, Co. Kilkenny for seven generations and managing director Robert Mosse believes the business can survive for as long more if it continues to adapt to change.
The family business started as WH Mosse, but today it’s known as Kells Wholemeal. It is the only stoneground mill using traditional methods to produce on a commercial scale for the bakery and retail trade.
It employs 27 people to make its stoneground wholemeal flours and mixes which are sold here and in Britain and France.
The milling industry has gone through many changes, but Robert’s grandfather Patrick met the challenge of flour quotas head-on in the 1960s. While the quotas restricted the production of flour, they didn’t affect the production of bread mixes so this is what he started to do. The family soon became famous for Mosse’s brown bread mix.