New AHDB branding launched at Cereals

The International Milling Directory was keen to find out more about the HGCA/AHDB’s recent changes…

New branding and a proposed new way of working for the Agriculture and Horticulture Development Board (AHDB) was formally launched at Cereals event in Lincolnshire, UK.

This will see AHDB’s sector-focused activity delivered under six brands, AHDB Beef and Lamb, AHDB Cereals and Oilseeds, AHDB Dairy, AHDB Horticulture, AHDB Pork and AHDB Potatoes. Cross sector projects will be delivered as AHDB.

The main AHDB Board agreed to start a reorganisation of AHDB’s senior team into wider functional roles. This is to drive collective delivery of activity in five areas covering industry strategy, technical, communications and market development, finance and HR.

AHDB Chair Peter Kendall (pictured) [image source – AHDB:]

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