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Jordan Family now Lead Shareholders as European Oat Millers targets further growth

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Two of the shareholders of European Oat Millers, David and Bill Jordan, have acquired the shares of the company’s chairman Moez Karsan and his wife Naseem Karsan. This gives the two Jordan brothers majority ownership of the business as it embarks on the next phase of its development.

European Oat Millers

European Oat Millers

Founded by the Karsan and Jordan families 30 years ago, European Oat Millers has grown to be the second largest oat miller in Europe in terms of capacity and the largest in terms of b2b market share. Moez and Naseem Karsan managed the company on behalf of the shareholders until 2012, when Alk Brand was appointed as Managing Director.

The Bedford-based company supplies oats and other grain based ingredients to most of the major producers of porridges, muesli, granola and other oat products such as biscuits. The company also operates a world class retail cereal plant producing private label breakfast cereals such as flakes, extruded products and granolas to many of the top retailers in the UK and Europe.

The deal with the Jordan brothers is the latest in a business relationship which dates back to Moez Karsan joining Jordan’s Cereals in the 1980s to help it to introduce the first granola bars into the UK market before the Jordan family sold Jordan’s Cereals to ABF in 2008. Moez and Bill will continue to work together promoting their passion for bio-diversity through the Conservation Grade programme.

“I’m delighted that David and Bill wanted to buy my stake in this great business,” said Moez. “It cements a friendship that has lasted for over 30 years and I know the company will go from strength to strength under their stewardship. After dedicating most of my life to growing European Oat Millers to the sizeable business it is today we have decided to focus our time on other pursuits and family interests.”

Commented Bill Jordan: “The contribution Moez has made to this sector and to European Oat Millers in particular cannot be underestimated. We wish him and his wife an extremely long and happy future. The greatest testament to his achievement will be the continued growth and prosperity of this business, to which we and the management team are dedicated.

“The new European Oat Millers Board will be backing our management team with an investment programme aimed to create substantial additional capacity in our milling business. European Oat Millers will continue to invest to make sure we keep delighting our customers with world class technical and service standards and to help the company to keep expanding its horizons.”

Operating from three sites in Bedford, European Oat Millers employs 150 people and has grown rapidly in recent years with a particular emphasis on export markets. The company has recently joined The Sunday Times International Track 200 league table, highlighted for its export growth over a two-year period which includes exporting globally to markets including India, China and South Africa.

Managing director Alk Brand, who joined the business with a successful track record in grain processing, is bullish about its prospects. “We are seeing sustained growth in export and domestic markets, reflecting the increasing popularity of oats as an ingredient among manufacturers and consumers,” he said. “We are proud to supply blue chip food manufacturers and retailers from our production facilities and will continue to support our customers through investment in innovation and expansion.”


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