How does your health and well-being measure up ..have you got it taped?

There’s more then meets the eye when it comes to something of an everyday item like the humble tape measure it seems… a new IMD  online member of ours – Wintape Co Ltd from China  – has a hugely successful business making tape measures … 


Founded in 1998, Wintape is a leading manufacturer of tape measure products.The business specialises in producing and supplying  a wide range of tape measure products. These include a traditional ‘tailor’s tape measure, steel and paper tape measures, one for animals and a body tape measure.Also, developed by the business are more specialist products – retractable, diameter, laser, measuring wheel, badge reel, and also a spirit level and even a measure belt clip. The custom printed tape measure is also a lead, in demand product of the business

thought provoking 

All that being said, a visit to the Wintape web site will reveal some more facts that are highly thought provoking.  A tape to measure your health is what they highlight. They point out that the measurement of your body may reflect potential illness. You can know things about your body first by a simple daily body measurement. You can, it is suggested primarily judge your health by measuring four particular sites on your body …. .

First ‘measure up’… the neck 

Do you feel the neck get tightened when you are wearing a shirt? An expert at Framingham Heart Study points out that a person who gets a thick neck, though his waist circumference is in normal range, he may have higher blood sugar, which will lead heart disease.

Therefore, measuring your neck circumference helps to recognize your upper body fat distribution. Upper body fat is closely related to heart disease risk. A thickening neck causes less High density cholesterol, which will block the transmission of cholesterol to liver for metabolism. The optimal threshold neck circumference of men should less than 38 cm and women should less than 35 cm. Generally speaking, circumference of neck should be equal to that of calf. Every 3cm increased in neck circumference, accordingly, high density cholesterol inside your body may average decline 0.12 mmol/L. The figure on women is 0.15 mmol/L When measuring neck circumference, tester should stand straight and keep both arms naturally drooping. Mouth should slightly open to relax muscle tension. Place the tape measure on the seventh cervical vertebra ( the most protruding part of your nape) and below your larynx ( the thinnest part of your neck

Next… the waist 

Heart disease risk is not only relates to weight, but the site body fat lies in. Compared to systemic obesity, people with abdominal obesity have higher possibility to suffer cardiovascular diseases. Fat accumulated in the abdomen is more harmful to that in the legs and hips. Oversized waist indicates exceeding visceral fat. It may cause diabetes, high blood pressure, dyslipidemia,  coronary heart disease,stroke and other diseases.

 For males, they may easy to suffer colorectal cancer. Research finds out that abdominal obese people have 40% higher risk to suffer cardiovascular diseases than other people. Middle aged men with a pot belly might at a greater risk for a sudden death, and the risk will increase if the belly gets bloating.Many people mistook the waistband as waist circumference. But the standard measuring site is above your hip bone and the feet should be apart in the distance of 30-40cm. 

You can go online and check the waist hip ratio and the head too if you wish … and let’s hope you measure up!!!!!